Digital Transformation as a Service
More Than Theory offers fractional senior leadership to design agentic systems, drive AI adoption, and untangle operational complexity. Talk is cheap. We're more.
What we do
We work across the full spectrum of organizational leadership — from AI strategy and process transformation to technical execution and team building.
The next generation of AI systems don't answer questions — they take actions, manage workflows, and operate autonomously alongside your team. We design and build agentic systems that integrate with what you already use.
From opportunity to production. We evaluate your workflows, identify the highest-leverage AI use cases, and integrate the right tools into your product and operations — without the hype or the bloat.
We map how work actually flows through your organization, find the friction, and redesign it. Whether you're modernizing legacy operations, scaling a team, or preparing for growth — we focus on outcomes, not methodology.
Senior technical leadership on a part-time basis. We set direction, mentor engineers, remove blockers, and drive accountability — without the full-time overhead.
Cloud-native architecture, systems modernization, and platform re-engineering. We move fast, ship real things, and leave your team better than we found it.
Level up your engineering organization with hiring strategies, delivery frameworks, and culture practices drawn from decades of real-world leadership.
Who we are
More Than Theory is a boutique consultancy that brings cross-industry leadership to complex organizational challenges. We've operated at the intersection of business strategy and technical execution to facilitate growth at scale across a wide range of sectors — and we don't disappear after the deck is delivered.
We show up — in your meetings, your decisions, and your operations. Engagements are scoped to match your stage and goals — from a focused diagnostic sprint to a long-term fractional partnership.
Alex Rudloff
Managing Partner
Decades of leadership across media, e-commerce, sports tech, AI, and education. Former VP at AOL, Chief Digital Strategist at TED, CTO at GMTM. Builder of systems, teams, and companies since 1994.
More on alexrudloff.com ↗How we work
01
A deep-dive into your business, operations, technology stack, and team dynamics. We find where technology will have the highest impact — and we tell you the truth about what we find.
02
We define scope, success metrics, and communication cadence. You get a clear roadmap before anything else happens.
03
We integrate with your team, drive initiatives, and remove blockers. The goal is always to build organizational capability that outlasts the engagement.
04
As your needs change, we adapt — scaling involvement up or down, transitioning to advisory, or helping you bring the right permanent leadership in-house.
Ready to move forward?
A free 30-minute discovery call. No pitch decks, no pressure — just an honest conversation about your challenges and whether we're the right fit.
